{"id":3256,"date":"2026-08-21T15:55:36","date_gmt":"2026-08-21T13:55:36","guid":{"rendered":"https:\/\/www.savernou.com\/?page_id=3256"},"modified":"2026-08-21T15:55:37","modified_gmt":"2026-08-21T13:55:37","slug":"savernou-accelere-sa-presence-digitale","status":"publish","type":"page","link":"https:\/\/www.savernou.com\/de\/savernou-accelere-sa-presence-digitale\/","title":{"rendered":"Savernou acc\u00e9l\u00e8re sa pr\u00e9sence digitale"},"content":{"rendered":"
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Savernou s\u2019invite dans les pauses gourmandes du quotidien<\/h2>\n

Avec son claim \u00ab Savernou, le vrai go\u00fbt, vraiment partout<\/strong> \u00bb, la marque continue de faire bouger les habitudes autour du saucisson sec. Apr\u00e8s avoir install\u00e9 son univers dans les lieux de passage, et d\u00e9j\u00e0 fait parler son vrai go\u00fbt sur les r\u00e9seaux sociaux, Savernou <\/strong>pousse d\u00e9sormais la porte de YouTube. Pendant les quinze premiers jours de septembre,<\/strong> la marque sera pr\u00e9sente avec une vid\u00e9o de 15 secondes diffus\u00e9e en format non skippable<\/strong> : autrement dit, impossible d\u2019y \u00e9chapper\u00a0! Un format court, direct et facile \u00e0 m\u00e9moriser, pens\u00e9 pour rappeler qu\u2019une envie de saucisson peut surgir \u00e0 tout moment. YouTube, plateforme de diffusion de contenus pr\u00e9f\u00e9r\u00e9e des Fran\u00e7ais, avec une utilisation en hausse de 31 % en deux ans, s\u2019imposait donc comme une \u00e9vidence pour Savernou.<\/p>\n

Ce choix de format refl\u00e8te bien l\u2019esprit de la marque : simple, gourmand et efficace. En quelques secondes, Savernou r\u00e9affirme <\/strong>une conviction simple<\/strong><\/a> : le saucisson sec <\/strong>ne se limite plus \u00e0 l\u2019ap\u00e9ritif<\/strong>. Il trouve naturellement sa place dans les petits moments du quotidien : une pause improvis\u00e9e, un moment entre amis, une sortie, un trajet ou une envie sur le pouce. Avec cette prise de parole, Savernou propose une mani\u00e8re plus libre et plus actuelle de d\u00e9guster le saucisson sec, toujours avec le plaisir du vrai go\u00fbt.<\/p>\n\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Le vrai go\u00fbt Savernou, \u00e0 savourer partout<\/h2>\n

Derri\u00e8re cette campagne, c\u2019est tout l\u2019ADN de Savernou<\/strong><\/a> qui s\u2019exprime. Depuis 2010, la marque imagine des recettes gourmandes et originales pour renouveler le plaisir du saucisson sec, sans jamais perdre de vue l\u2019essentiel : le go\u00fbt, la qualit\u00e9 et la convivialit\u00e9. Savernou<\/strong> d\u00e9fend une charcuterie s\u00e8che premium, fabriqu\u00e9e en France au c\u0153ur du <\/strong>Massif Central<\/strong><\/a>,<\/strong> \u00e0 partir de viande de porc 100 % fran\u00e7aise, avec des ingr\u00e9dients soigneusement s\u00e9lectionn\u00e9s et des assaisonnements travaill\u00e9s pour offrir un bel \u00e9quilibre entre caract\u00e8re et finesse. Des produits pens\u00e9s pour celles et ceux qui aiment se faire plaisir simplement, avec un go\u00fbt authentique, des formats pratiques et une gourmandise facile \u00e0 partager\u2026 ou \u00e0 garder pour soi.<\/p>\n\n \n Voir la vid\u00e9o<\/span>\n Voir la vid\u00e9o<\/span>\n <\/a>\n <\/div>\n

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Savernou donne rendez-vous aux gourmands sur les r\u00e9seaux sociaux<\/h2>\n

D\u2019ici la fin de l\u2019ann\u00e9e, cette dynamique digitale prendra encore plus d\u2019ampleur avec trois cr\u00e9ateurs de contenus<\/strong>, qui feront vivre Savernou <\/strong>sur TikTok<\/strong> <\/a>et Instagram<\/strong><\/a>. Des formats plus spontan\u00e9s, plus accessibles, inspir\u00e9s des codes food, snack et lifestyle, pour parler aux consommateurs l\u00e0 o\u00f9 ils cherchent de nouvelles id\u00e9es, de nouvelles envies et de nouveaux produits \u00e0 tester. L\u2019objectif\u00a0? Faire de Savernou une marque plus pr\u00e9sente dans les moments de vie, plus proche des usages d\u2019aujourd\u2019hui et toujours aussi fid\u00e8le \u00e0 ce qui fait sa diff\u00e9rence : du go\u00fbt sans compromis,<\/strong> un savoir-faire charcutier affirm\u00e9,<\/strong> une origine France revendiqu\u00e9e<\/strong> et des recettes pleines de caract\u00e8re. Avec cette prise de parole, Savernou rappelle qu\u2019un bon saucisson sec peut se savourer partout, \u00e0 tout moment, \u00e0 sa fa\u00e7on. Vraiment partout, oui. Mais toujours avec exigence.<\/p>\n\n <\/div>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":3261,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3256","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSavernou acc\u00e9l\u00e8re sa pr\u00e9sence digitale - Savernou<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.savernou.com\/de\/savernou-accelere-sa-presence-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Savernou acc\u00e9l\u00e8re sa pr\u00e9sence digitale - Savernou\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.savernou.com\/de\/savernou-accelere-sa-presence-digitale\/\" \/>\n<meta property=\"og:site_name\" content=\"Savernou\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T13:55:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.savernou.com\/app\/uploads\/2026\/08\/video-youtube.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1229\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.savernou.com\\\/de\\\/savernou-accelere-sa-presence-digitale\\\/\",\"url\":\"https:\\\/\\\/www.savernou.com\\\/de\\\/savernou-accelere-sa-presence-digitale\\\/\",\"name\":\"Savernou acc\u00e9l\u00e8re sa pr\u00e9sence digitale - 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